00:00.95 bizzyweb This is weird for us. Normally we have a we have a guest but we don't have a guest today. So. 00:05.78 Dave Meyer_ BizzyWeb Well, you know I think it's kind of fitting for today's conversation that we don't have a guest and maybe we have a virtual guest. No. 00:12.70 bizzyweb We should artificially create a guest using Ai and that's actually what I wanted to talk about because you know I think we sort of make mention about this but our day jobs are running is running a. 00:18.61 Dave Meyer_ BizzyWeb Ooh wouldn't that be exciting. 00:30.78 Dave Meyer_ BizzyWeb Who. 00:31.18 bizzyweb A marketing growth agency and so one of the things that I hear almost on a daily basis from people is um, why can't I use chat Gp to do all that stuff and why can't. 00:44.46 Dave Meyer_ BizzyWeb Right. 00:49.90 bizzyweb Isn't that something that Ai can do and so I thought you know our guest canceled at the last minute. Let's do let's just get on and talk about this anyway because I know you've been a ah national speaker for Google for years and years and years you and I both used to speak at constant contact. We. In and of itself. We're pretty interesting technical guys who know a fair amount of stuff. So let's let's let's talk about Ai and let's talk about how the robots are actually taking over and and what to do with all this stuff. 01:19.77 Dave Meyer_ BizzyWeb Yeah, yeah, well and I think this will be fun because since we do both have conversations with clients all the time about all of these topics. It's kind of nice to set the record straight and maybe to set people's minds at ease a little bit on both the power and the risks. 01:37.80 bizzyweb Yeah. 01:39.24 Dave Meyer_ BizzyWeb Of artificial intelligence and llms and all of the other acronyms that are available with Ai. 01:43.23 bizzyweb So many acronyms that we're going to go over to go over today I think half the pod today is just going to be unpacking. What yeah what is that? So okay, so let's let's start at the basics. What can Dave explain. 01:50.50 Dave Meyer_ BizzyWeb Right? okay. 01:59.10 bizzyweb What where did chat gpc come from. 02:00.42 Dave Meyer_ BizzyWeb Well, it's really from Sam Altman and the group that he set up for you know the explicit purpose of creating this ai company and it's. 02:07.60 bizzyweb H. 02:17.10 Dave Meyer_ BizzyWeb Ai in this case is a little bit of a stretch I think because artificial intelligence isn't really what these gpts or generative pre trained transformers actually do so what. Gpt does what Google Bard does or gemini now. Um, what all of these tools do is they essentially take nuggets of information and they put them into for lack of a better and or analogy. Put them into little blocks like little building blocks and then they use those blocks those bits of code or data and they rearrange them using an algorithm so llms or large language models take. Everything that they can find like the entirety of what would what would be similar to the Google database and then they just cut it down into little things that they then categorize an index and then they kick it back to you so it's a robot posing as a human by making leaps based on algorithms. 03:32.20 bizzyweb So it's it's it's I kind of I kind of think of ah the wreckit ralph to ralph f rex the internet. It's one of my favorite movies and it was the first movie my son ever went to in the theater and. 03:32.57 Dave Meyer_ BizzyWeb And math. 03:47.98 bizzyweb There's a little guy in it called knows more and I think he was supposed to be the he he was kind of the the what the replacement for the search engine. Yeah, um, it's like that. But it's not always right right. 03:53.96 Dave Meyer_ BizzyWeb The Google oh. Right? correct and it's not only is it not always right? A lot of times. It's actively wrong and so you know the first thing that I normally warn people of or that when these conversations happen about Ai and gpts is as a marketer. 04:08.86 bizzyweb Yeah. 04:21.47 Dave Meyer_ BizzyWeb Or as someone who's generating content for a living. You don't really have to be afraid of having your job replaced by Ai but you will get replaced by another marketer who's using Ai so you know as you as you look at this. The important thing is to. Start thinking about how you can use these essentially like supers suits that can make your writing more powerful if if you remember from ar avatar there was the guy that jumped in like the big meca suit and he could battle the big old. Blue dudes. Whatever they were called I'm forgetting now. But. 04:58.31 bizzyweb You know you know what's funny. Ah, and this is the gods honest truth about me is I've never seen Jurassic Park all the way through and I've never seen Avatar isn' that weird and I have a kid who loves movies. So I think we watch 5 movies a weekend or something like. 05:08.98 Dave Meyer_ BizzyWeb Um, interesting. Yeah yeah. 05:14.40 Dave Meyer_ BizzyWeb I think there I think there's some short short listing on in your near future then because it's interesting. 05:18.26 bizzyweb You know what? he you know what he did he had. He had a performance last night so he had to leave the house at 8 to go could to go do a performance and we told him when he couldn't come when he came home. He couldn't watch young Shelton he had to go to bed. 05:30.26 Dave Meyer_ BizzyWeb Oh. 05:32.87 bizzyweb So homeboy got up at five thirty this morning watch young Charlton before he went to school. How did I yeah and his his mom got mad at him is like what is he doing is like well you know we we didn't tell him he couldn't do that. So. 05:35.84 Dave Meyer_ BizzyWeb Yeah, well, that'll work. Yeah yeah. 05:45.97 Dave Meyer_ BizzyWeb Right. 05:48.82 bizzyweb Ah, you mentioned gemini and chat gbt. So I want to break those down because they're all sort of different flavors of vanilla right? What's what's difference between chat gbt and gemini. 05:51.75 Dave Meyer_ BizzyWeb True. 06:01.29 Dave Meyer_ BizzyWeb Well, what I want to get back to 1 of the themes that we that we chatted about um, a couple of minutes ago before I do because when people think about these llms and using this content, especially for clients of ours. The the content isn't necessarily accurate because it's just taking the entirety of the internet that it's found and repurposing all of that content. So everyone that's in a marketing role needs to remember that you're absolutely the expert inside of this and so you can't just. Kick out gpt blog posts and believe that they're accurate or that there's not some sort of copyright issues or even plagiarism happening so you need to you need to be careful because all it is is repurposing things that were into. 06:44.95 bizzyweb Really. 06:55.12 Dave Meyer_ BizzyWeb You know a newly jumbled thing. It took all the building blocks that it found on the floor and it's repurposing them so it might put them into the wrong order and it might tell you what things can do so as we look at this like chat Gpt or actually. Gemini is a better example of this because I had a talk that I was giving um in September that I was getting ready to to prep for and I asked gemini barred at the time what it thought about. My upcoming event. So just like give me ah, give me a breakdown of the upcoming event and it said that the event was an all day event. It started at 9 a m there were 4 different breakout sessions. It had a bunch of different content pieces. It was at this coliseeum and the topic was. You know how to use Ai for marketing in sioux fall South Dakota the problem was 90% of what gemini told me was completely false it said based on your emails. This is what we found but it completely made up that it was an all day event. It was a lunch event. 07:58.14 bizzyweb Yeah. 08:08.37 Dave Meyer_ BizzyWeb Completely made up the location. It picked the wrong location on the wrong side of town and so you have to really verify There are really cool tools inside of gemini in particular. To fact, check your own work. But. And I'll get to that in a little bit once we talk about the differences between Gpt and gemini. But there's tools that you need to use in order to get good content out of Ai so I want to talk about that in a minute but okay, let's. 08:36.45 bizzyweb Okay, okay, well well my my my favorite. My my favorite example of ah, an an Ai oopsie was Michael Cohen the guy who was Donald Trump's fixer. 08:41.86 Dave Meyer_ BizzyWeb Let's go back to Gp tool. 08:53.48 Dave Meyer_ BizzyWeb Yes. 08:54.89 bizzyweb Who is now part of his trial is a recording this Donald Trump's trial for ah the hush money thing is still going on. So um, he he Cohen himself had some legal issues and he what at 1 point was a practicing attorney I don't think he is anymore but he helped his lawyers. 09:00.19 Dave Meyer_ BizzyWeb A. 09:13.98 bizzyweb And he asked chat gp for case law which then got submitted to the court but nobody checked it and so as part of his case law he cited the landmark supreme court case and which you're intimately familiar with of course Dave but of finders versus keepers. 09:30.40 Dave Meyer_ BizzyWeb Yes, big 1 09:33.55 bizzyweb And so the judge of obviously read him the riot act for being so colossally stupid and wasting courses court's time but it it gets back to your point that it it the the system itself didn't fail the system pulled a court case from the internet that had some relevance to. Whatever Cohen was the point was trying Cohen was trying to prove but it was highly fictionalized and so it it's yes, it will give you unanswer is it always the right answer and so when I talk to people about using ai where I sort of come to it is I think. 09:53.41 Dave Meyer_ BizzyWeb Right? So yeah. So right. 10:08.58 bizzyweb From the fundamental notion of this I think one of the scariest things that people ever really have to look at is a blank piece of paper with an order to create and so what chat Gpt can do is. 10:22.82 Dave Meyer_ BizzyWeb Great. 10:22.94 bizzyweb Get you past that hump it gets you something that you can edit you can play with, you can go and yeah, no, this is totally wrong or this is factually incorrect but you at least got you have a starting point to get to get the car calling going. 10:34.89 Dave Meyer_ BizzyWeb Right? right? So let's let's kind of get into what what these things are then that we're we're talking about the same models. Yeah, so actually I'm going to go to Chad Gb first so um Chad Gpt is the Ai. 10:40.16 bizzyweb Yeah, yeah, we were talking about Jim and I tell tells ah to what's gemini. Okay. 10:52.58 Dave Meyer_ BizzyWeb Language model llm large language model and chat gpt gpt stands for generative pre-trained transformers what that means is that there are deep learning techniques that it uses to generate responses based on text prompts you type into it. It goes through its algorithm and it gives you something based on what what what? it knows in the past it's designed to engage in those conversational exchanges. So you're supposed to talk to it and it's really grown and improved. So if you've played with Chad Gpt in like a year ago when it was all hot. And the first big wave came out. It's changed massively since then likewise most of the things that you hear about creating different chats or being a prompt engineer and trying to figure out how to make it work. It's already learned from a number of the things that. People used to try and game the system with so for the most part you can pretty much just talk to these things now there's a basic model as of the time of this recording called three point 5 and that's free, but there's also a 4 turbo that you would have to pay for which isn't very expensive I think right now. Our our company's paying like maybe twenty bucks a month for that and that's available at chat dot openai I dot com. So um, the weird thing about chat tp t is that its data is about a year old so 12:23.20 bizzyweb Really. 12:25.97 Dave Meyer_ BizzyWeb And that's that's the big difference between Gemini and gp actually I think the official data cutoff is April Twenty Twenty three and for the yeah, so and then september. 12:28.20 bizzyweb Why isn't the data being updated. 12:36.14 bizzyweb Um, what that's wild. 12:41.50 Dave Meyer_ BizzyWeb 2021 is what they say the data is based off of for the free version. So if you're looking for like if you asked chat chip bt if Beyonce is doing a country album chat chip be tea has no idea because that just happened as of the time of this recording in early may twenty twenty four like a few weeks ago. 12:59.17 bizzyweb Yeah. 13:00.59 Dave Meyer_ BizzyWeb Right? So it has no idea about any of that. So whatever that Carter country thing is is is completely unknown there you go? Yeah, exactly exactly so that's chatchi be tea right? And if I asked chatty be tea. 13:05.60 bizzyweb Hold on oh hold up Beyonce did a kind of I'm going analog and I'm writing down to investigate Beyonce's country okay 13:20.36 Dave Meyer_ BizzyWeb What to do like there are some pretty powerful things that you can do with it. You can create code. You can create text and blogs you can create data tables in excel sheets that it'll actually kick out tabular data presented in a tabular format. And many many other things. So there's a ton of things that it can do it doesn't by and large do imagery but there are some ways to do that and that it connects in and open a I the parent company of chat gpt does have an image generating tool that I'll get to in a little bit. So let's contrast that. With what used to be Google bard and now is google gemini so gemini is of course Google's Ai assistant. It's also a Gpt but they don't go by Gpt but it lets you ask similar text-based questions but it also lets you upload imagery using Google lens. And get Google search images in responses as well as give you pretty much up to the moment as far as timely responses so it uses Google's active data to follow up. There's a little button at the bottom of each gemini response. That looks like a little Google logo and that's the Google it tool and what that does is it takes the response that Gemini gives you and it fact checks it based on what it can find online so it's color. Coded green is the content that. 14:49.20 bizzyweb And now. 14:56.14 Dave Meyer_ BizzyWeb Gemini knows is verifiable and it links you if you click on the green text it links you writes of the article that verifies it and anything that is specious or or might might have been a leap would be color coded yellow and so if you see the yellow stuff. You know that Gemini is making some sort of a leap there and so it's not necessarily completely verifiable so you might have to do more research on your own to make sure that you can connect with that paid versions of this will connect with Google workspace so you can review your emails and say. Give me a summary of all of the messages I've swapped with Bob Smith and or the last tasks that Bob and I agreed to and it'll go through your messages as long as you're connected up and give you that data. So it's pretty Slick. Um. 15:50.64 bizzyweb Okay. 15:53.50 Dave Meyer_ BizzyWeb And there's a number of pros and cons to both of them. But you know we can talk about that again later. 15:56.13 bizzyweb I Think the data thing that you point out that is so utterly fascinating because I think we're going to get into a couple of verses of these and immediately I'm just gobsmacked that chat Gpt is running on old data. 16:07.48 Dave Meyer_ BizzyWeb It. it's it's interesting but yeah it's just something to be careful of and for the most part if you're just asking it for you know, help me outline a blog post well, that's fine. But if you want to have it reference the most recent. Cultural events or review something. There's a good chance that Gpt in particular just won't know that stuff. So if I if I compare gpt versus gemini these are pros and cons of both right. 16:34.12 bizzyweb Wow. Okay. 16:44.78 Dave Meyer_ BizzyWeb So in general it seems and this is from my testing and a lot of research and other things that Gpt chat tpt is a little bit better for creative writing it tends to flow a little bit more in a natural language model. Um, it stores previous conversations which gemini does but not to the extent that gpt does so you have the entire history of your search especially in the paid versions of Gpt and. It integrates with a number of popular apps. 1 of the things that I want to mention so don't let me forget about this later trig me is I want to mention um, hubspots chatspot tool and all of the ai integrations that chatspot and hubspot are doing. 17:25.86 bizzyweb Mean. 17:32.95 Dave Meyer_ BizzyWeb Um, those are direct plugins or connections using chat gp as a backend so chat. Gpt is really kind of almost like Amazon Aws in that it's the backbone for a ton of other things and so anytime you see you know, powered by Ai or powered by. 17:37.11 bizzyweb Air. 17:52.79 Dave Meyer_ BizzyWeb You know any of that. Yeah, kind of llm kind of gp related stuff. That's generally powered by chat Gpt. So conversely, um, gemini in my opinion is a little bit more user friendly on the frontend interface. 17:59.56 bizzyweb Okay. 18:09.99 Dave Meyer_ BizzyWeb It's better for research because of the timeliness of the data and it can find current information such as recent events and it does a better job of summarizing like webpages because it'll go against that existing data. So that's pretty slick. 18:10.72 bizzyweb Yeah. 18:29.32 Dave Meyer_ BizzyWeb Um, you should really try both of these you know chatchi pt is at chat dotopenai.com and Gemini is at gemini.google.com so both are worth checking out. What's that um, you don't need one all you have to have is a Google account and there are. 18:36.28 bizzyweb Do we have a gemini license. Do we have a gemini license. Okay, oh. 18:47.33 Dave Meyer_ BizzyWeb Paid versions of gemini just like there are with chat Tbt but I actually haven't found a need to use any of that yet in our corporate world with our clients and we have very specific rules that we use that I'll be sure to get to before the end of our chat here. 18:56.83 bizzyweb Yeah, okay, and crap. 19:05.80 bizzyweb So 2 questions you know we talked we been talking about chat gp versus a gemini which which do you use you? You really are you're a gemini guy. Okay. 19:07.29 Dave Meyer_ BizzyWeb So yeah. 19:16.30 Dave Meyer_ BizzyWeb I use both you know, honestly if I if I don't get the result that I'm looking for or if I want a few different or another perspective on the same query I will literally have two windows open and I will paste the same prompt. Into both tools to see what pops up and it's very it's very different like especially if you're looking at search engine optimization and research obviously Google has a ah pretty solid lead in that. So generally the long tail keywords that you can generate using gemini. Are much more tactical and are easier to apply than the stuff that gbt does. 19:59.53 bizzyweb And I would think if if you're going to use it for Seo actually using the Google Tool might be just a smart move. Anyway, yeah. 20:07.81 Dave Meyer_ BizzyWeb Yeah, yeah, and I figure right? So yeah, they're they're kind of the leaders and so that's one of the one of the things to consider. Um, yeah, the other ways that we use these Ai tools. 20:14.24 bizzyweb Okay. 20:21.98 Dave Meyer_ BizzyWeb Are for topic inspiration you know, give me a list of potential blog topics for yeah. 20:25.60 bizzyweb Yeah, that was that was my second question is what do you really think people can use get given because we've kind of sight knock knock chat Gp around. There's a lot of benefits. What are some of those benefit. 20:36.42 Dave Meyer_ BizzyWeb Yeah, yeah, so brainstorming can be brilliant so help me generate a number of ideas or help me connect the dots between this thought and that thought um if you have a complex idea. If you can describe that idea in a way in which it can essentially be googled and regurgitated because that's all these tools. Do. You can get some really interesting intuitive leaps just by completing or completing and. Throwing the data into the tool and seeing what pops out you can draft blog posts or articles or emails or ads ad copy and the key thing there is to make sure that it's always a draft and that you generate your own final content. You can almost think of this as. I know this is a movie that you've seen trig me but in iron man. Um, you know Stark is flying around in his suit and he talks to it and Jarvis answers back. You can kind of think of this as like Jarvis where you know a Jarvis helped me figure out how to do this thing or you know what's the percentage of this deal or whatever. 21:32.13 bizzyweb Yes, yes. 21:38.71 bizzyweb Right. 21:49.79 Dave Meyer_ BizzyWeb Right? So um, if you have writer's block. You know there's nothing scarier for a marketer than an empty page or an empty post so help me come up with some ideas or help me get started or help me outline. Our things that work out really well rewriting content. 21:53.70 bizzyweb Oh yeah. 22:06.66 Dave Meyer_ BizzyWeb If you have a series of blog posts or a series of white papers that are way too formal or stodgy or they were written by an engineer that is as exciting as a loaf of stale bread. You can actually say rewrite this article and make it. 22:18.59 bizzyweb Yeah. 22:25.53 Dave Meyer_ BizzyWeb More witty or more educational in tone or friendlier in tone and it'll actually do it which is really really interesting or if you tend to be wordy. You can highlight a block of text paste it into either of these tools and say shorten this by about 50% and it'll do it. 22:43.57 bizzyweb Wow. 22:45.38 Dave Meyer_ BizzyWeb And it's pretty tremendous. How accurate it is with the caveat that you need to make sure that the things that that it's shortening out didn't change the tone or meaning of that content. So. 22:57.92 bizzyweb That's amazing I once I part on the side and part of a nonprofit and I once had to help the team edit a grant from 7500 words down to 2500 words and. 23:01.84 Dave Meyer_ BizzyWeb Okay. 23:09.72 Dave Meyer_ BizzyWeb Yeah, it'll it'll take a human you know for a 7500 word article. It'll take a human maybe an hour if they're really good at at sort shortening. You can do that in 25 seconds and then scan through that same. 23:12.74 bizzyweb Boy was that a heart a lot harder than I thought it was going to be. 23:23.11 bizzyweb Yeah. 23:29.66 Dave Meyer_ BizzyWeb 5000 characters and make sure that it all makes sense super super easy using those tools. Yeah. 23:34.73 bizzyweb That's amazing cool. This is a good time for us to to take our break after the break I Think what I want to get into next is how do we do this because if we're like if we talk about how a blank page is. 23:44.89 Dave Meyer_ BizzyWeb Um, yeah. 23:50.80 bizzyweb Scary I think ah a blinking cursor on a blank page is simile is scary so we'll we'll yeah all right? We'll be right back all right? We're back I think I am. 23:54.56 Dave Meyer_ BizzyWeb Yeah, let's let's talk about some starter prompts and some things that you can do to use it. 24:08.41 bizzyweb Like any man I love a good new tool and I I will I will sign up for anything and then immediately hate it and not and not use it because it seems too complicated so when I look at chat Gpt when I first started looking at it. 24:12.80 Dave Meyer_ BizzyWeb Um, shiny objects. 24:20.26 Dave Meyer_ BizzyWeb So yep. 24:27.40 bizzyweb Oh it's great. You can ask it all these questions and then it doesn't and then I did but it was like no I don't understand that So let's how do you? What? what are some common ah phrases. What are some common prompts that you can ask to really start getting good answers. 24:32.23 Dave Meyer_ BizzyWeb Right. 24:45.60 Dave Meyer_ BizzyWeb Yeah, sure. So and again these tools are getting smarter all the time so they're going to start assuming some of this. Um as we go and I think Sam um. 24:45.69 bizzyweb Out of an Ei tool. 24:57.97 Dave Meyer_ BizzyWeb Altman said just last week actually it was like okay well here's here's the good news and the bad news GPT four is the dumbest tool you'll ever see again because all of these keep getting smarter was his point. So um, in general if you're using these tools. 25:07.32 bizzyweb 15 thing. Yeah. 25:17.87 Dave Meyer_ BizzyWeb And you want to have a good interaction you want to offer as much background and context as possible. So that the tool understands from where you're going. You have to kind of think of this as it's like your uncle that has no idea what you do for a living until you tell it. 25:32.91 bizzyweb Yeah, okay. 25:36.81 Dave Meyer_ BizzyWeb What? what what? what happens so you're telling Gpt or gemini. Um, for example, you're a seasoned marketing professional in the staffing industry and you're looking for a. Great blog posts for a specific kind of client and not in specific kind of client. You're going to say your ideal persona for that person. So for marketing millie a marketer who has 5 years of experience lives in the Midwest. And has a little bit of experience with Seo advertising and inbound marketing so you want to give it context as to what it needs these are the blocks from which you want the tool to generate helpful content. So if you just tell it give me a blog post. It's just going to shoot from the hip and come up with something based on things that sound similar. But if you give it the extra content that data that information is going to be much more accurate and probably much more helpful. Um, you don't have to use operators or. You know, pluses or minuses or quotes like you do in Google Search results but you can kind of just ask it and then if you don't like the response you can just say can you make that more educational or can you make that a little shorter. 27:08.66 Dave Meyer_ BizzyWeb And it understands the context from that last prompt now it might not understand the context from 4 prompts ago so you would have to say give me the data from then list that line or that response. You can ask it to rephrase you can ask it to summarize or optimize. So that's just kind of general prompt tips and then if you wanted to for example and I can run through a few samples. But um, if you want to do research. 27:30.99 bizzyweb Okay. 27:40.93 Dave Meyer_ BizzyWeb Like finding keywords or blog topics. You simply are going to ask these tools help me identify long tail keywords and effective content to reach and then I like posting or pasting in my marketing persona and you literally have to put the text of that persona in there. So you're going to be. You know. Marketing milli you could start by telling your gp I want you to help me with content for marketing milli and then give all the data all the data and then you can simply go back and say give me give me a blog post blog post for Millie. Yeah. 28:04.89 bizzyweb Well, let me yeah you give you. Yeah, you keep talking about Millie so let's but let's unpack that a little for people who don't really get it. So what? Dave Dave is really talking about is what what a marketing persona really is is it's it's it's a fictionalized sort of bio of the ideal person. You really want to talk to so marketing. 28:19.18 Dave Meyer_ BizzyWeb But sure sure. 28:32.17 bizzyweb Teams use that to say okay instead of talking to everybody. We're gonna talk to this person. We're gonna talk to Millie and so what you're saying Dave is you can actually if you have that bio and that persona sort of written out and down and down on paper then you can take that and you can plug that into chat gvt and then. 28:36.90 Dave Meyer_ BizzyWeb It's great. 28:41.60 Dave Meyer_ BizzyWeb 4 28:49.90 bizzyweb All of the or the ai robot and then the robots will actually talk to that person. 28:55.88 Dave Meyer_ BizzyWeb Essentially yeah I mean it it it will represent itself as marketing milli if you tell it to So. It's like I want you to pretend that you are marketing milli and give them all the parameters of marketing milli. She is. As a ideal customer Profile. You know she has specific demographics geography um specific things that she does in her role. She might be a he if it's more likely in that in that frame but you can literally say okay for the next set of questions I want you to. Imagine that you are marketing milli and then give them what it is and then say help me write Keywords to reach marketing milli and so help me or ask me some questions to create a content strategy and then whatever you do as a company. So In our case, we're a. Sales enablement and marketing company. So help me create a content strategy for busy web to reach marketers and sales leaders in manufacturing and B 2 B services or for. The hiring staffing World. So you're just giving it context right here. 30:13.43 bizzyweb Okay, yeah, well I think that's what it's Ah, it's certainly a leveling up of what you can do with it because now it's not just hey you know tell me a funny dad joke or something like that Now you're really now all of a sudden as. 30:20.23 Dave Meyer_ BizzyWeb Right? right? exactly. 30:29.85 bizzyweb We're getting to the the really meat of the bone here where we're so trying to say hey here's the things that as marketers and as small business people. You can really use this tool to get better at and it's still not a replacement for a human but it's it's closer. Okay. 30:38.49 Dave Meyer_ BizzyWeb Right. 30:45.63 Dave Meyer_ BizzyWeb Correct. So for example I could create um like research or I can help it or have it help me generate blog post ideas or rough drafts of blog posts or. Rough drafts of sales emails or advertising copy. You know, help me create a Google ad that's going to rank highly and give me a good score for and of course Google gemini is probably going to be the better tool for that particular thing. 31:16.51 bizzyweb Okay. 31:18.48 Dave Meyer_ BizzyWeb Or help me outline a series or an editorial calendar that connects with the phases of the buyers journey that I want to connect with so this is marketing Geek Speak again. But you know there are 3 different general phases in the buyers journey for Marketers. There's awareness where people have identified that they have a problem. But have no idea how to solve it. There's consideration where they've identified that they have the problem and now they're looking for potential solutions and then there's the purchase phase where people are literally saying I choose busy web or I choose someone else for that particular product. So. Help me outline a series of blog posts that aligns with the awareness phase of the buyers journey and it actually comes up with that and it knows how to do that. 32:05.40 bizzyweb 1 of the things that I think in our world of marketing is is an almost universal race to the bottom is search engine optimization. 32:13.53 Dave Meyer_ BizzyWeb Here. 32:18.61 bizzyweb And I think anybody who owns a website or anybody's in business gets emails 4 times a week from a company somewhere in the world who says dear Dave ah, your Seo is terrible and you're probably going to die because of it and if. I get ah if you give me one hundred and ninety nine dollars a month I can make everything better. Love guy. You've never met before and what is is often a challenge for me as somebody who has to sell that is. 32:38.50 Dave Meyer_ BizzyWeb Um, right right. 32:51.26 bizzyweb There was a time where you could do one hundred ninety nine bucks a month for seo now that time was called 2009 but in this day and age seo is considerably more complicated. It's considerably more nuanced and it's considerably harder to get right? and. 32:56.30 Dave Meyer_ BizzyWeb Right. 33:05.88 Dave Meyer_ BizzyWeb Especially in competitive areas. Yeah. 33:09.61 bizzyweb Yes, and and the the opportunity for explosive results is considerably smaller so that how can ai robots use help in that respect. 33:21.76 Dave Meyer_ BizzyWeb Sure so it's all about helping you identify the specific keywords or phrases that are going to resonate with your intended audiences. So especially as we're talking about search engine optimization or pay-per-click marketing. Right? You can literally go in and say give me a list of high traffic low competition keywords that will attract qualified leads for your product or service and it'll brainstorm a bunch of things and then. You can maybe or you can set it up so that you can say okay make the make the list more tactical or give them or give me more words in those keywords to make them longer Tail So Long tail keywords literally means just the things that are kind of in the fringes or the edges of the. Keyword demand graph right? So super high volume high competition keywords like divorce attorney in in your city or or state are much harder to rank for than super low competition things like um. If we if we stay in the same vein as divorce attorney if we're doing um, something like family law and probate for specific city or specific neighborhood inside of ah inside of a town right? So getting as. 34:56.37 Dave Meyer_ BizzyWeb Clear and as far out as possible. So longtail keywords are great. Um, you can actually paste an entire blog post or content into one of these tools and say help me optimize this post for organic search rankings around a specific keyword and it'll rewrite it. Or you know so going straight back, especially if you're in Gemini help me write an effective ad using the most popular keywords for and then importing your product or service. 35:27.47 bizzyweb Okay, what about for? Um, what about for like ah like ah writing emails. 35:34.79 Dave Meyer_ BizzyWeb Emails are even easier because you don't have the copyright issues or the concerns you're sending this as a 1 to 1 conversation so you can say help me write a friendly sales email or help me write an informative sales email for. And then listing in your product or service make it as short as possible and give me a couple of ideas for helpful. Follow ups after the first email is sent and it'll create a series of emails. 36:02.88 bizzyweb Okay, okay, got it. So I mean that obviously we talked about marketing. But also I think the sales element is true too. So what? What's a great sales tool when ah in this. 36:20.26 Dave Meyer_ BizzyWeb So there's a couple of things actually inside of the the ai world I mean you can use gemini or chattubute for either of these but explicitly for sales help I like using one of our favorite tools chatspot. 36:20.46 bizzyweb And this in this realm. 36:38.12 Dave Meyer_ BizzyWeb And I think we can probably lean into some some of our favorite tools here because chatspot is a free Ai tool created to integrate seamlessly with hubspot but it has a massive amount of. 36:42.22 bizzyweb Yeah. 36:56.16 Dave Meyer_ BizzyWeb Research and helpful information options available inside of this tool. So if you go to chatspot Ai you can go in and all you need to do is login. You have to create an account with hubspot but that would be free if you don't already have 1 if you already have hubspot. You just get it. But you don't have to spend any money for this and then you go in and you can just say give me a list of companies that use wordpress in Minneapolis minnesota or in Chicago Illinois. And it'll go through based on data that it's found across the web and it'll give you a list of all of those companies and then the coolest part as a sales person is you can go in and with a single button click. You can add the contact record for that company to your Crm. So it'll come up. It's like give me a list of all the companies using hubspot in Minneapolis one of those companies will be Polaris because Polaris uses um hubspot extensively in their work. Um, and then you can with 1 button click and add Polaris to a company record inside of your crm. And then you can start doing research and adding content to explicitly engage that particular product service or company. Yeah yeah. 38:14.00 bizzyweb Ah, now you're speaking my language because I think especially when you're talking to salespeople the thing that they hate more than anything is administrative crap. 38:26.39 Dave Meyer_ BizzyWeb Right? right? So saving time on that kind of stuff. Um, likewise you can do help me generate a list of competitive benefits for your product or service or help me outline a brochure that covers all the common questions and interests. 38:42.45 bizzyweb Okay. 38:42.52 Dave Meyer_ BizzyWeb For what you do So it can be incredibly helpful or help me identify some common objections and some responses for a particular thing that you know is very interesting to your clients mm. 38:54.55 bizzyweb Really even common objections. Oh. 39:01.30 Dave Meyer_ BizzyWeb And it goes based on what it knows right? So again, you have to be careful just because chat Chippt or gemini or chatspot are telling you this. It doesn't mean that it's actually true. It just means that somewhere a algorithm made a match and presented this content. So um, yours still responsible for using your brain. And creating and generating good health helpful content that's accurate inside of that. 39:25.47 bizzyweb Interesting. So what? where do you see the future of this going. 39:31.80 Dave Meyer_ BizzyWeb What I think is going to happen is the tools are going to continue to get smarter and better and more helpful and the line between the people who refuse to use Ai. And the people that use this is kind of like the super suit or the Jarvis in their in their marketing day-to-day lives are going to be the people that just outperform their competitors or other folks in the field because they have this augmented tool. I think we are going to see a significant pushback on some of this content once people really realize the limitations of the tools and you can already see a fair amount of just. Dumb content that's being generated because of course people are going to use the tools and if they can save time and generate content without thinking they will by and large. So if if you have a trained eye at all. You can spot Ai generated content that hasn't been massaged by humans. 40:41.13 bizzyweb Yeah. 40:42.79 Dave Meyer_ BizzyWeb Because it sounds like a seventh grader trying to fill out a thousand word book report. They have 200 words and they need to fill out the extra 800 words so they then start repeating themselves over and over again. So if I ask chat gbt to give me an email to write me a blog post about email marketing chat chebt will say. 40:51.13 bizzyweb Ah. 41:01.38 Dave Meyer_ BizzyWeb Email marketing is 1 of the most important things in marketing because emails are incredibly helpful in reaching intended audiences with email marketing. You need to know how to do these 3 things email marketing is helpful. Email marketing is great. Email marketing is happy and you can see that it just. Feels like a robot is kind of talking to itself and so that kind of content is super super interesting and concerning to watch for and so as we learn these things and as people rewrite and as we learn how to run this It's kind of like when. 41:20.54 bizzyweb Yeah. 41:38.78 Dave Meyer_ BizzyWeb You know blogs first came out you know first people were it was massive amount of creativity and there was all kinds of stuff out there and then as the levers kind of flattened out or as the content got so common. It was easy to just kind of get drown in all of the different content that was out there. And people started getting lazy with oh I'm just going to generate a bunch of content and hope that something sticks. 42:02.77 bizzyweb And there was a backlash too that you get you get older folks saying nobody really cares? what I want to add for breakfast this morning. Why do I need to do this. Why do we need to add that level of content. 42:10.47 Dave Meyer_ BizzyWeb Right? right? And so the personal blogs kind of went away the company blogs instead of just focusing on hey it's groundhog day and here's 3 things you can do for groundhog. Yeah, it was much more or. Smart companies now are getting to here's a specific need that our clients have and how our product or service answers that and so you'll start so we are going to start seeing companies that are getting smart about using the power of. A massive universe of data to draw on and thinking about new and creative ways to use that data and information. 1 thing that these tools are not good at doing at all is being creative. They can generate. A regurgitation on things that they've found in the past but things that are only available in the future are only available through an intuitive leap aren't generally available inside of those tools you can tease out some ideas sometimes but it's really hard to do true innovative work. Using large language models because it all based it's all based on what's in the past. 43:27.58 bizzyweb Any other thing to keep in mind I think is that people don't always buy from logos they buy from people and they buy from relationships and any sort of content strategy that you create needs to amplify those relationships and your own personal strengths and. 43:32.98 Dave Meyer_ BizzyWeb Um, yeah, yeah, who. 43:46.23 bizzyweb And so it's got to sound like you. It's got to act like you. It's got to feel like you and robots and Ai can get you some of the way there but not all the way there, but it it certainly can help accelerate a lot of the the more factual things like Seo. 43:54.65 Dave Meyer_ BizzyWeb Of all. 44:03.52 Dave Meyer_ BizzyWeb Right. 44:05.40 bizzyweb And paper per click to get you on you right? faster and I think you're right I Think the people who are going to embrace the technology and figure out how to use it even with its warts are are are going to be the ones that are going to get be faster and better. 44:15.20 Dave Meyer_ BizzyWeb Oh. Right? And yeah, we haven't even gotten into the other uses of Ai and like imagery and content that that right? so. 44:26.38 bizzyweb Oh I Love the image image me stuff. Yeah because you can actually ask ask it to make you an image. 44:35.67 Dave Meyer_ BizzyWeb Chatspot for example is probably the easiest and best way to find free or to generate free content in imagery because chatspot uses are not chatspot um, chat gpt uses dolly which is a paid tool. Um. Photoshops generative fill is a augmented tool canva as a ai image generator but chatspot you can just do generate images of a man presenting to a large group on stage and the audience is eating lunch and it'll generate. 4 or 5 different images and they can say great make that look like it was written in a comic book style or make it look like line arts or anime or photographic or you know whatever style you want and there are like 7 different styles to choose from. 45:18.60 bizzyweb Yeah. 45:32.10 Dave Meyer_ BizzyWeb Thing that you need to be careful about with imagery in particular is all of these tools again. They're pulling on the universe of what they already? What's already out there and so there's a ton of copyright issues and concerns right now because these tools are essentially remixing. Things that have been found in the past. So if you look at a lot of Ai -generated imagery that is mimicking artwork. It actually usually in the lower left or the lower right? There's a smudge in those images because that's where the artist normally signs their work. 46:08.93 bizzyweb Interesting. 46:10.90 Dave Meyer_ BizzyWeb And so it's taking an amalgamation and it's just spitting out and sometimes it even looks like the original artist's signature because the tool wasn't smart enough to do that. It also seems like um image or Ai is terrible or doing hands so you can see that there's a that it was created likely by Ai. 46:18.25 bizzyweb Interesting. 46:29.98 Dave Meyer_ BizzyWeb If you look at it and the person has 7 fingers or 3 fingers or there's a hand growing out of their neck or something you know it's just completely random stuff so you need to massage and work with this content and ideally have a. Graphics expert. You know your designer or someone else to either tweak massage or use these tools as brainstorming versus final content. 47:01.80 bizzyweb I Actually um won us a job based on my chatspot usage is we ah the the sales manager here at at busy web. 47:06.53 Dave Meyer_ BizzyWeb How fun. Yeah. 47:17.30 bizzyweb Monster Jerk. He makes us do all sorts of things like bring we we have a automated note Taker that has to come to every meeting by the way I'm not I'm not I'm actually kidding. It's my rule that I said I was the one that said that everybody has to take it. So. 47:23.32 Dave Meyer_ BizzyWeb Yeah, yep. 47:29.48 Dave Meyer_ BizzyWeb Yes. 47:32.50 bizzyweb But you can rename it so instead of just saying Ai ai note taker I renamed mine ah trig these robot butler and so and there was a place for a picture and it was my picture and it was a picture ah that I had before I lost about £60 so it 47:38.00 Dave Meyer_ BizzyWeb Oh. 47:51.95 bizzyweb It kind of there's a lot of trigby in that picture and so I ah used chatspot and I said make me a picture of a robot butler much like Jarvis and then put that on on the thing. So now when I go the little robot butler shows up and the little robot picture shows up and. I was working with somebody and I said you know what? and they said yes and they and kind of as we were wrapping up. They said you know, um I've talked to a lot of people who do what you guys do. But when I saw that you you you had a robot butler I knew you'd be cool. 48:27.63 Dave Meyer_ BizzyWeb Brilliant. Love it. Yeah. 48:31.60 bizzyweb Dave thanks so much. Ah, for spending the time and talking about Ai I know it's a passion project for you and something that you're always trying to get better at Dave so so as always we end with naked plugs. 48:35.82 Dave Meyer_ BizzyWeb Yeah. 48:42.72 Dave Meyer_ BizzyWeb Yes. 48:45.63 bizzyweb Ah, if you would like Dave to come to your organization or your lunch meeting. How can they find you dave to book you to talk about Ai. 48:52.90 Dave Meyer_ BizzyWeb Well there's a couple of easy ways to find me first is to simply google dave and busy web b eyes easy z y wwe b the second is to go to busyweb.com/events where we have all of our upcoming information and and potential audience. Engagements and the final is probably just to hit me up on Linkedin and that's Linkedin Slash in Slash Dave one meyer. So Dave Meyer that gets all of my stuff. It's like it's like the german Bob Smith 49:21.22 bizzyweb Because there was a Dave Byer who stole everything first there. 49:31.30 Dave Meyer_ BizzyWeb It's there's a lot of Dave Myers out there. Oh that's perfect. 49:31.52 bizzyweb There's a guy named trigvi who lives in Colorado who's a goth bodybuilder and he ah who only looks like me from the neck down. But um, yeah, okay. And Dave's also burying the lead if you go to? busyweb.com/speakersthat's David is available for bookings ah parties bar mitzvahs Kinsonerras funerals. But more importantly, actually Dave's a very accomplished and an entertaining speaker. So thanks Dave. 49:48.23 Dave Meyer_ BizzyWeb Yes, ah. 49:59.50 Dave Meyer_ BizzyWeb And so is trigby. So thank you. 50:03.21 bizzyweb Well yeah.